| Benefit |
Feature |
Advantage |
| Communicate More Effectively |
Display PowerPoint, Flash, Video, MP3, specific web pages and executable files |
Take advantage of new media that convey more information in less time
|
| Provide requested information by email or USB stick |
Deliver information in ways that customers can use, keep and share easily |
| Gather information and feedback from users |
Make communications a 2-way process and increase the quality of customer interaction |
| Update information and content at electronic speeds |
Be more flexible and responsive |
| Capacity for thousands of items |
Give individual customers exactly what they need, don’t limit them to an arbitrary
selection |
| Interactive interface to browse and request information |
People are 3x more likely to read something they actively requested than something
they received passively. |
| Maximize Sales and Marketing Productivity |
Track Who was Interested in What |
Reduce Missed Sales Opportunities |
| Take Control of the Sales Process Earlier |
| Systematically Generate Qualified Leads instead of just Contact names |
| Reduce the overhead of post-event qualification |
| Record all activity on the system |
Measure effectiveness and manage results |
| Save Time, Money and the Environment |
Amazingly easy to set up |
Reduce the time and money needed to prepare for events |
| Create and send emails automatically when users request information |
Save time, reduce errors and be more responsive |
| Provide information 'on-demand' |
Reduce wastage |
| Replace print with digital media |
Reduce the expense and environmental impact of printing, distributing and managing
literature |
